Rummy Rio Red Grapefruit soda has an eccentric twang from the Southwest. This soda is made with fresh squeezed Texas Rio Red grapefruits and real cane sugar. The geometric pattern and character making was inspired from papel picado, a cut-paper craft found in celebratory flags and banners in the Southwest and Mexico. The copywriting has subtle southern and Hispanic slang to reinforce the soda’s origins and background.

CREDITS  School: Old Dominion University  |  Art Directors: Ivanete Blanco, David Shields

AWARDS  AIGA Blue Ridge: Flux 2015  |  National Student Show & Conference 2016

 

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